Krummhauer – B2B brand development, Julia Krummhauer, Berlin
When something shifts within a company, whether through a generational handover, a new product or a new market, the brand has to shift with it. Krummhauer is B2B brand development for exactly these moments, from strategy to execution.
Services
What is already there? Every project starts with this question. Almost anything can be produced today. What makes the difference is what you choose.
Projects
About
Carving things out runs in the family.
According to my aunt Lilo, my ancestors invented a special hewing tool for woodworking. Whether that is true, nobody really knows. But it describes pretty well what I do today: I work with the material that is already there and find the right tool to bring out what is inside it.
I was shaped by my years in marketing at Vestas and Embags. At Vestas, I was there when wind energy took off in Germany and the company grew into the world market leader. At Embags, I renewed the brand, created key trade fair appearances and travelled all the way to production in China. In both cases, I got to know the product down to the last detail. That is still how I work today. Then came the agency side, including Jung von Matt, Serviceplan and Dojo, and later STUDIO SOON, a studio of my own for real estate brands. For design, I bring in design partners depending on the project.
Questions
What does Krummhauer do?
Krummhauer is B2B brand development for established companies. I guide brands from strategy through concept and campaign to the website and trade fair presence. For design, I work with design partners.
When should a B2B company develop its brand further?
When something shifts within the company: a generational handover, a new product, a move into new markets, a merger or an upcoming website relaunch.
What does brand development cost for a mid-sized company?
Every project is quoted individually. Depending on the scope, from a strategy workshop to brand development including a campaign, investments typically range from 5,000 to 30,000 euros.
How is Krummhauer different from an agency?
You have one point of contact who thinks strategically and stays with the project through to execution. Instead of a fixed agency team, I bring in the right design partners for each project.
Which companies does Krummhauer work with?
With mid-sized B2B companies, from engineering and architecture to associations and culture. Projects include OUNA, Studio Loriot, B!WRD, K3B Engineering and Bonanni Architekten.
How does a project work?
It starts with a conversation in which we clarify the starting point and the goal. Then comes the question: What is already there? This leads to strategy and concept, followed by execution. A strategy project usually takes six to twelve weeks.
Contact
A conversation is a good place to start. Whether you have a specific project in mind or a feeling that there is more to your company than people can see: write to me or give me a call.